SolarClarity ("SolarClarity," "we," "us," or "our") operates the website solarclarity.co (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or request a solar estimate. We are committed to protecting your privacy and being transparent about our data practices. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data You Provide
When you request a free solar estimate or contact us through our forms, we collect personally identifiable information that you voluntarily give to us. This may include your name, email address, telephone number, home city or town, information about your average monthly electric bill, whether you own your home, and your general timeline for considering solar. You are under no obligation to provide this information, but declining to do so may prevent us from providing you with an estimate or responding to your inquiry.
Derivative Data
Our servers and analytics tools automatically collect certain information when you access the Site, such as your IP address, browser type, operating system, access times, the pages you have viewed directly before and after accessing the Site, and how you interact with the Site. This information helps us understand how visitors use the Site and improve it.
Data From Analytics
We use Google Analytics 4 to help us understand how our visitors use the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use this information only to improve our Site and services. Google's ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Provide you with a solar savings estimate for your home.
- Respond to your inquiries and customer service requests.
- Connect you, with your consent, to a vetted solar installer or professional who can serve your area.
- Email you regarding your request or related solar information you have asked about.
- Improve the Site and our service offerings.
- Monitor and analyze usage and trends to improve your experience.
- Protect against fraudulent, unauthorized, or illegal activity.
Disclosure of Your Information
We do not sell your personal information to a crowd of companies or data brokers. We may share information we have collected about you in certain limited situations, as follows:
With Solar Installers or Professionals
When you request an estimate, you are asking us to help connect you with solar professionals. With your consent, we may share the information you provided with a limited number of vetted installers or a professional who can serve your area, so they can prepare an estimate and contact you. We aim to connect you thoughtfully rather than broadcasting your details to many companies at once.
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, and form processing. Our contact form is processed by a third-party form service to deliver your message to us securely.
Tracking Technologies and Cookies
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology beyond what is described above. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.
Data Security
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of the personal information we hold about you. You may also opt out of receiving communications from us at any time by following the unsubscribe instructions in our emails or by contacting us directly. To exercise any of these rights, please contact us through our contact page.
Policy for Children
We do not knowingly solicit information from or market to children under the age of 18. The Site and our services are intended for homeowners and adults. If you become aware of any data we have collected from children under age 18, please contact us so we can take appropriate action.
Do-Not-Track Signals
Most web browsers and some mobile operating systems include a Do-Not-Track feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing Do-Not-Track signals has been finalized. As such, we do not currently respond to Do-Not-Track browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
Contact Us
If you have questions or comments about this Privacy Policy, please reach out through our contact page. We take your privacy seriously and will respond to legitimate inquiries in a reasonable timeframe.